InnovateOut Digital's Magazine

Top Web Design Trends for 2016/2017

As a web designer, you have to know that web design trends change rapidly. They come and go like fashion trends. It’s helpful to know what the current and upcoming trends are. Web design trends help you to stay ahead of the competition, develop your site traffic and meet the needs of your various client’s. Don’t ever think that “trend” always […]

Why The Smartphone Is The New Billboard For Advertisers

What do you look at first when you wake up? Research suggests over 30% of adults in the UK look at their smartphone within five minutes of waking. An hour later, that figure hits 83%. That’s tens of millions of people, every morning. Smartphones may as well be another limb, with one in six UK adults […]

Why Retailers Are Getting Excited About Proximity Marketing

Retail Week recently reported that more than half of UK retailers are investing in proximity marketing campaigns. Just what is it that has got them excited? What Is Proximity Marketing? Proximity marketing involves attracting customers via WiFi technology and then offering timely and relevant marketing messages when they come into range of a beacon, typically […]

Getting Clarity & Conversions with Your Landing Pages

My mantra in relation to lead pages and specifically landing pages is Engage, Stimulate Offer & Convert. Good Lead Pages + Good Landing Pages = Higher Conversions. The objective of the landing page is to get a compelling value proposition in front of prospective buyers in a way that is engaging, credible and clear. I […]

Better UX Design – Means Better Engagement – Means Better Business

Whenever you are surfing a website, the very first thing you notice is how good its interface is. You’ll naturally know this, it’s instinct. If you’re like most people, it’s likely because you visit a lot of web properties. You traverse through way more e-commerce sites, Blogs, Directories, Forums, Marketplaces and Social Sites than you ever […]

The Importance Of Having Fresh, Fascinating And Unique Website Content

Why Is it Important To Have Fresh, Unique Website Content ? In her famous book ‘A wrinkle in time’. Margret L’Engle talks about how the lack of uniqueness leads to monotonous conformity to create only the essential rather than the exemplary. This is especially true when it comes to creating new websites. Your website is […]

Why The Smartphone Is The New Billboard For Advertisers

What Do You Look At First When You Wake Up? Research suggests over 30% of adults in the UK look at their smartphone within five minutes of waking. An hour later, that figure hits 83%. That’s tens of millions of people, every morning. Smartphones may as well be another limb, with one in six UK adults […]